Retail is a very challenging industry. It’s competitive and employee turnover is massive compared to other industries. The Human Resources department is always busy as they prepare for busy holiday seasons like Christmas where retail activity peaks up and so thus the need for manpower. Here are some ideas on how to recruit retail employees efficiently.
If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don’t have to manage them. source
Know what you want
Part of efficient recruitment is to prepare a solid job title and job description for the kind of retail employees that you want. Are they ordinary retail assistants or do you require a more experienced supervisor type of employee who are versatile with other functions in a retail business? Your concrete descriptions of their duties, traits, qualifications and even physical requirements will allow you to distinguish easily those candidates that would be of good fit for your store. With so many potential applications, sorting out your needs and wants with retail employees is a way to be efficient in the recruitment process.
Observe and Poach
A subtle way to recruit excellent retail employees is to shop in stores of competitors. If you find a store assistant or supervisor that delights you with their excellent customer service, tell them about an opportunity that is available in your company. An alternative way is to seek some talent scouts that can do that task for you. They can then get a commission for every successful referral they give to you.
Outside World Experience
Retail is a very people oriented business. You need people with pleasing personalities and the ability to converse with different types of people and nationalities. You can get some evidence of this by asking about their life outside work, e.g. volunteer experience, sports that they play with others and maybe other part time jobs that are people oriented. By doing this, you get a well-rounded retail employee that generally likes people in general.
Your existing employees might have some friends or relatives who are interested in the vacancy. Their reputation is on the line so they would refer people to the company carefully. Obviously they would only recommend it to others if they are well treated. So make sure you treat your retail employees well.
Happy and satisfied customers can also be a good source of referrals of good retail employees for your company. They will gladly spread the word for free and put in their positive experience with your business. As an alternative, you can also ask your best and satisfied customers if they would be interested to join your company. As they are loyal fans already, they wouldn’t need so much training as they are familiar with how your store is run and how customer service is done well.
Part of successful retail employees hiring is to start early in the calendar. Do some forecasting of your manpower needs and then start early so that you can build a pool of candidates and eventually choose from the qualified ones. During this period it would be great also to simply the recruitment process so as to attract more people to apply for your store.
With these tips, your store will benefit by providing superior customer service and a longer retention period for your retail employees.